Alaska Airlines not only uses its website for online booking of flights but potential employees, including those with disabilities, apply for jobs on its website. The airline ensures online accessibility during the application process and recruiters are trained on how to start the accommodation process for an applicant that needs to be accommodated. Language that might unintentionally disqualify a person with a disability is removed from any job descriptions. Jobs are pushed out daily to various disability sites.
In 2008, Alaska created a business partnership with the American Foundation for the Blind Consulting (AFBC) to complete the company’s first website evaluation and remediation recommendation review for regulatory and usability compliance. Over the next two years, the airline implemented enhancements to the website. In 2011, Alaska launched a newly redesigned website to support the ability to address accessibility requirements which includes customers who are blind or have low vision.
Alaska Airlines has a disability employee resource group called ACCESS (Awareness that Conquers Challenges while Ensuring Safety and Support). This team of employees encourages disability education and awareness within the company, while encouraging recruitment, retention and inclusion of Alaska Airlines employees who have disabilities. The company also has an internal Disability Advisory Board that focuses on ensuring compliance with the Air Carrier Access Act and provides friendly and respectful air travel for individuals with disabilities.
Alaska has an active disability accommodation program for employees with disabilities. The employee is engaged in an interactive process of accommodation, and the primary goal is to identify a reasonable accommodation in the employee’s current position. When this is not possible, alternative positions are included in the process. Alaska works closely with Hire America’s Heroes and the Wounded Warrior Battalion.
The company’s ecommerce team recently celebrated Global Accessibility Awareness, a ‘brown bag’ lunch to share what accessibility is and its impact on the company. The team also hosted a one-day virtual accessibility technology conference for Alaska Airlines employees. Alaska Airline partners with several accessibility organizations and received the 2011 Disability Matters “Marketplace” award as a distinguished honoree. In October 2012, Open Doors Organization recognized Alaska Airline’s Director of Customer Advocacy with their annual Disability Access Professionals Award.